Marketing is the way a company interacts and promotes it products to the consumer. A good marketing strategy creates a win win situation. Both the seller and the buyer need to feel like they gaining what they want. A good marketing campaign should create relationships that are beneficial to both parties. Businesses use marketing to identify who their audience is before advertising to them. Todays electronic and mobile world makes information flow instant. Social media interacts with the consumer in ways never before possible, making a digital marketing platform the most important media for your business.
Marketing promotion and interaction with the consumer. A good marketing strategy creates a win win situation for both the buyer and the seller.
THE BUYER EXPERIENCE
Marketing from the perspective of the buyer experience. What are you in the market for? Why did you chose the product? What was the purchase experience like? Will you buy from the seller again? Would you recommend the product to others?
PERSPECTIVE OF THE SELLER
Marketing and looking at if from the perspective of the seller. What are you selling? Do you have a brand? Do you know who you customer is? Do you know if the customer is satisfied with the purchase? How do you keep contact with the customer?
COMMUNICATING THE VALUE
Marketing is communicating the value of a product, service or brand to the consumer. The purpose of promoting the product, service or brand is to create demand. If enough demand is created by the marketing and the supply can satisfy be the demand within parameters that both mutually beneficial to the buyer and the seller, then the demand will turn into sales of the product, service, or brand.
ONLINE MARKETING RESOURCE